
Key Performance Indicators (KPIs)
Sales Key Performance Indicators:
- Monthly Sales Growth
- Monthly Sales/New Customers
- Monthly New Leads/Prospects
- Number of Qualified Leads
- Customer Lifetime Value/Customer Profitability
- Lead-to-Sale Conversion Rate
- Cost per Lead by Each Channel
- Customer Acquisition Cost by Channel
- Hourly, Daily, Weekly, Monthly, Quarterly, and Annual Sales
- Average Conversion Time
- Lead-to-Close Rate: All Channels
- Customer Turnover Rate
- Number of Monthly Sales Demos
- Customer Engagement Level
- Number of Abandoned Shopping Carts
- Shopping Cart Abandonment Rate
- Number of Monthly Quotes/Orders
- Average Purchase Value
- Average Order Value
- Sales per Representative
- Sales per Lead Source
- Inbound Calls Handled per Representative
- Outbound Calls Handled per Representative
- Average Annual Sales Volume per Customer
- Average Monthly Sales Volume per Customer
- Relative Market Share
- Asset Turnover Ratio (Sales to Assets)
- Percentage of Total Sales From Existing Customers
- Days Sales Outstanding

Financial Key Performance Indicators:
- Net Profit Margin
- Operating Cash Flow (OCF)
- Current Ratio
- Quick Ratio/Acid Test
- Net Profit Margin
- Working Capital
- Current Accounts Receivable
- Current Accounts Payable
- Accounts Payable Turnover
- Accounts Receivable Turnover
- Accounts Payable Process Cost
- Budget Variance
- Payroll Headcount Ratio
- Sales per Employee
- Gross Margin per Employee
- Debt to Equity Ratio
- Return on Equity
- Return on Average Assets
- Return on Invested Capital